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In this industry, there is always another report to prepare, schedule to adjust, or update to chase down. Administrative work fills the time available, while the conversations and projects we hoped to get to keep moving further down the list. AI, automation, and better use of technology can help us recover some of that time by assembling information, handling routine requests, and reducing the work of moving data between systems. An additional hour could mean being available

That is also why a blanket instruction telling employees not to use AI will only address part of the problem. The workload that led them to use it in the first place is still there.

If you take a look in the rearview mirror on last season… what was 2025, really? Was it the Overtime Olympics ? The Season of Zip Ties ? The Discount Spiral you couldn’t quite get ahead of ? Maybe it was a mix of all three. Here’s a place to start your April Fix List so you’re not walking into this season with the same problems, just hoping they behave differently this time. You already know where things got messy last year. You just haven’t had a clean window to sit down a

The next generation doesn’t want to be the hero — they want to be part of a system that doesn’t need one every day.

The missing middle isn’t coming back on its own. Here’s how we rebuild it—one season at a time. *A leadership series from Attraxion.ai ...

When Gut Leads, Margins Bleed

The gates are quieting down. The daily sound of turnstiles, kids laughing and screaming in excitement, and summer playlists is giving way...

What if Joe Maddon ran your theme park? This leadership playbook for attraction operators is packed with 2016 Cubs grit, “Try Not to Suck” wisdom, and real advice for finishing the season strong. August isn’t the wind-down — it’s the rally.

But It Should Shape Your Next Season's Strategy...( Dave fan's, you can unsubscribe, just kidding ). Things I wish — as a 5-time...

June didn’t hit the way you hoped? August is your comeback. This guide shows attractions how to drive local attendance, boost per-cap spending, and fill premium spaces — all without panic discounting. Get ready to finish strong and turn last-minute guests into next season’s superfans.

Today someone asked me, “How did you create this network? You know the most interesting range of people.” That simple question stuck with...

If you’re still relying on “get the rest of the year free” to sell season passes, you’re not building loyalty—you’re borrowing time. The operators winning right now aren’t offering more perks—they’re engineering usage. From timed challenges to tiered rewards, SeaWorld, Aquatica, and Six Flags are quietly shaping behavior that locks in renewals before the pitch even hits inboxes. Ready to stop chasing and start designing?

What is your operational mirror telling you?

I’m doing what someone once did for me: offering a hand from the other side. Not because I have it all figured out — but because I remember how much it meant to hear from someone who’d been there.

You dont need a Mario IP or 7 Billion, You just need one strategic item and a smart plan to spark curiosity, sharing, and return visits.