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The next generation doesn’t want to be the hero — they want to be part of a system that doesn’t need one every day.

The missing middle isn’t coming back on its own. Here’s how we rebuild it—one season at a time. *A leadership series from Attraxion.ai ...

When Gut Leads, Margins Bleed

The gates are quieting down. The daily sound of turnstiles, kids laughing and screaming in excitement, and summer playlists is giving way...

What if Joe Maddon ran your theme park? This leadership playbook for attraction operators is packed with 2016 Cubs grit, “Try Not to Suck” wisdom, and real advice for finishing the season strong. August isn’t the wind-down — it’s the rally.

But It Should  Shape Your Next Season's Strategy...( Dave fan's, you can unsubscribe, just kidding ). Things I wish — as a 5-time...

June didn’t hit the way you hoped? August is your comeback. This guide shows attractions how to drive local attendance, boost per-cap spending, and fill premium spaces — all without panic discounting. Get ready to finish strong and turn last-minute guests into next season’s superfans.

Today someone asked me, “How did you create this network? You know the most interesting range of people.” That simple question stuck with...

If you’re still relying on “get the rest of the year free” to sell season passes, you’re not building loyalty—you’re borrowing time. The operators winning right now aren’t offering more perks—they’re engineering usage. From timed challenges to tiered rewards, SeaWorld, Aquatica, and Six Flags are quietly shaping behavior that locks in renewals before the pitch even hits inboxes. Ready to stop chasing and start designing?

What is your operational mirror telling you?

I’m doing what someone once did for me: offering a hand from the other side. Not because I have it all figured out — but because I remember how much it meant to hear from someone who’d been there.

You dont need a Mario IP or 7 Billion, You just need one strategic item and a smart plan to spark curiosity, sharing, and return visits.

In our industry, we cling to “the way we’ve always done it” like Blockbuster clung to their late fees. We design processes around our internal systems. We force behaviors that fit our ops flow, not our guest’s.

Martha wouldn’t panic when the network goes down. She’d pull a labeled bin from under the desk and hand you a chilled lemonade.

Guest expectations are not static. They are shifting faster than ever due to political, economic, and cultural changes. Operators who do not adapt to those changing behaviors will lose Guests to those who do.

Let’s not sugarcoat it. If you’re running an attraction right now, you’re probably feeling the heat—and not just from the weather. You're...

AI use is already happening inside your operation—without a policy. This blog walks you through five simple steps to create your first AI use policy: what tools to allow, what lines not to cross, and how to train your team before risk becomes reality. Don’t wait for a mistake to define your AI strategy.

What shows up in July—the burnout, the energy, the resilience—was built in May. Inspired by The Bear, this leadership piece explores how culture is forged under pressure, what Carmy and Richie can teach us, and how AI can help you check the pulse before burnout hits. Don’t lead on vibes alone. Build it now.

AI isn't here to replace your creativity—it's here to tackle the busywork so you can get home for dinner more often!