Epic Universe Launches Viral Food Moments

Virality Isn’t Accidental. It’s Engineered.

Epic Universe didn’t just open a park — they launched a moment. Top influencers in travel, food, and theme parks were invited just days before opening. Cameras were rolling. Posts were queued. And every menu item looked made for TikTok.

The result? Viral food drops that hit Instagram, TikTok, and travel blogs in under 24 hours. Just go and have a look for yourself on your platform of choice...

4 Food Moments That Fueled the Buzz

OrlandoInformer.com

Ube Pizza

Location: Pizza Moon

A swirl of sweet-savory purple ube and cheese. Unexpected, photogenic, and instantly viral.

Mac & Cheese Cone

Location: Hooligan’s Grog & Gruel (How to Train Your Dragon)

Hearty mac in a handheld cone. Made for one-handed eating, two-handed scrolling.

Donkey Kong Crush Float

Location: Super Nintendo World

Banana slushie in a DK barrel cup. Nostalgia and novelty delivered in one sip.

Northern Lights Martini

Location: Atlantic Restaurant

An iridescent cocktail layered with galaxy hues. Equal parts spectacle and signature sip.

Spoiler Alert: You Don’t Need Mario IP or $7 Billion

You just need one strategic item and a smart plan to spark curiosity, sharing, and return visits. Here’s how to start.

5 Ways to Turn One Item Into a Viral Revenue Driver

1. The Viral Bonus Challenge

“If your pic of the new drink gets 500 likes by midnight — your next one is on us.”

2. Launch It Like a Drop

Create a limited run. Offer small daily batches. Announce times in stories or via signage. Urgency drives action.

3. Create a Shareable Photo Wall

Place a visually bold backdrop near the product kiosk. Include a branded hashtag and feature guest posts in your stories.

4. Empower Your Staff

Give team members talking points, shirts, or badges that drive attention. Let them sample and encourage photo ops.

5. Incentivize Feedback

Offer guests a quick form or QR code for feedback in exchange for a spin-to-win perk: free toppings, VIP refill, or a merch discount.

Why Moments Matter

Food isn't just about consumption. It's about creating lasting memories. Each bite can spark joy and conversation. Viral moments elevate dining experiences. They turn meals into social events.

Final Thought

The Epic Universe team reminded the industry that food isn't just about revenue—it’s about moments. Shared moments. Photographed moments. Remembered moments. You don’t need an IP partnership or futuristic infrastructure. You just need one great idea and the guts to launch it before the weekend ends.

Want some inspo on great viral F&B moments? We can help... and we may have tried the Epic Universe viral foods this week 😋