Operational Strategies

In this industry, there is always another report to prepare, schedule to adjust, or update to chase down. Administrative work fills the time available, while the conversations and projects we hoped to get to keep moving further down the list. AI, automation, and better use of technology can help us recover some of that time by assembling information, handling routine requests, and reducing the work of moving data between systems. An additional hour could mean being available

If you take a look in the rearview mirror on last season… what was 2025, really? Was it the Overtime Olympics ? The Season of Zip Ties ? The Discount Spiral you couldn’t quite get ahead of ? Maybe it was a mix of all three. Here’s a place to start your April Fix List so you’re not walking into this season with the same problems, just hoping they behave differently this time. You already know where things got messy last year. You just haven’t had a clean window to sit down a

The missing middle isn’t coming back on its own. Here’s how we rebuild it—one season at a time. *A leadership series from Attraxion.ai ...

The gates are quieting down. The daily sound of turnstiles, kids laughing and screaming in excitement, and summer playlists is giving way...

What if Joe Maddon ran your theme park? This leadership playbook for attraction operators is packed with 2016 Cubs grit, “Try Not to Suck” wisdom, and real advice for finishing the season strong. August isn’t the wind-down — it’s the rally.

But It Should Shape Your Next Season's Strategy...( Dave fan's, you can unsubscribe, just kidding ). Things I wish — as a 5-time...

What is your operational mirror telling you?

Guest expectations are not static. They are shifting faster than ever due to political, economic, and cultural changes. Operators who do not adapt to those changing behaviors will lose Guests to those who do.

Let’s not sugarcoat it. If you’re running an attraction right now, you’re probably feeling the heat—and not just from the weather. You're...

AI use is already happening inside your operation—without a policy. This blog walks you through five simple steps to create your first AI use policy: what tools to allow, what lines not to cross, and how to train your team before risk becomes reality. Don’t wait for a mistake to define your AI strategy.

What shows up in July—the burnout, the energy, the resilience—was built in May. Inspired by The Bear, this leadership piece explores how culture is forged under pressure, what Carmy and Richie can teach us, and how AI can help you check the pulse before burnout hits. Don’t lead on vibes alone. Build it now.

AI isn't here to replace your creativity—it's here to tackle the busywork so you can get home for dinner more often!

Operational inefficiencies quietly drain profits across attractions, theme parks, and leisure experiences. Among these, labor...